1. Your "Extra Money" Goal (The Gap)
$50,000
This is the extra money you want to make each month. We just subtract your current sales from your goal.
(Goal: $200,000 - Current: $150,000 = $50,000)
2. New Customers You Need
667
To make that extra money, this is how many new customers you need to bring in. Think of it like this: If you need $100, and everyone gives you $10, you need 10 people.
(Extra Money Goal: $50,000 ÷ $75 per customer = 667 customers)
3. Your Monthly Ad Budget
$6,670
This is what you'd need to spend on marketing (ads, flyers, etc.) to get all those new customers. It's just the cost for one customer multiplied by all the customers you need.
(667 customers × $10 per customer = $6,670)
4. The Big Payoff (This is the exciting part!)
7.5x
This means for every $1 you put into ads, you get $7.50 back. It's like putting $1 in a machine and getting $7.50!
(You made an extra $50,000 from an ad spend of $6,670)